Actively and flexibly adapting to promote the image of Vietnamese football

VFF Vice President stated that the COVID-19 pandemic influenced many aspects of Vietnamese football and also the communication work, especially the media tasks in football events. However, VFF still tries to maintain the events of professional and non-professional football systems, organise training and competitions to ensure the best preparation for the national teams joining in international competitions. Based on that, Vietnamese Football had outstanding achievements included the national team when participating in the FIFA World Cup 2022 Asian 3rd Qualifiers for the first time, the U23 team joins in the AFC U23 Championship for the 4th time, the women’s national team joins in Women’s Asian Cup 2022, the national futsal team is also the second time in history to participate in the 2021 FIFA Futsal World Cup and reach the round of 16. These achievements resonated greatly and attracted the attention and attention of the media, the press as well as a large number of domestic and foreign fans, thereby creating favorable conditions for VFF media activities.

VFF media channels include bongdaplus, website, youtube channel, fanpage, and trial lotus continue to promote its effectiveness in promoting domestic football activities, promoting the live broadcasting of non-professional football tournaments as well as training sessions of national teams on media platforms that VFF owns such as youtube, Facebook…, ensuring to carry out the task of propagating Vietnamese football activities in general and national teams in particular. In the context of difficult international travel, with strict regulations, but when the teams compete internationally, there is a force of reporters standing side by side to propagate, promote and bring information to the fan as well as receive direct support at the stadium.

Despite the difficulties and surprises, the home matches of the men’s national team in the Asian 3rd qualifying FIFA World Cup 2022 held successful online press conferences, thereby providing more experience to reporters when attending international press conferences online. Not only that, the media partners are ready to share images of events that they exclusively own in Vietnam, through which, the youtube channel of VFF is still updated with all relevant news. match of the national team.

In addition, VFF media has maintained and developed a very good connection and cooperation with the media of FIFA, AFC, and AFF. On the channels of international organizations have published articles about Vietnamese football as well as outstanding individuals of Vietnamese football.

VFF Vice President Cao Van Chong affirmed that, with the timely follow-up and direction of the Executive Committee, the high sense of responsibility of the Communications and External Affairs Committee, communication work continues to promote effectively its roles and tasks. in promoting the image of Vietnamese football in general, and the national teams in particular, not only within the country but also to international partners. In addition, matches and events which broadcast live on the VFF’s media platforms must ensure the quality requirements, clearly showing the brand and image of VFF. Besides that, continue to increase live football events in the country, in which the final round of non-professional football tournaments managed by VFF must be lived at least 50% on television and social networking platforms, some qualifying matches are also calculated to be broadcast live.