Next Media and VMG Media own the Bundesliga rights for 5 years
On the morning of August 21, the ceremony to announce the comprehensive cooperation between Next Media and VMG Media on the copyright of the Bundesliga and the German Cup was held. The two units announced the exclusive ownership of the German national championship (Bundesliga) on all broadcasting infrastructure in Vietnam for 5 seasons. At the same time, for the first time, matches taking place within the framework of the German National Cup (DFB-Pokal) in the 2023-2026 season will be broadcast in Vietnam.
Mr. Nguyen Hoang Nam – General Director of VMG – said: “Three months ago, we were honored to become the exclusive owner of the copyright for the 2023 FIFA Women’s World Cup in Vietnam. Following this success, VMG Media and Next Media officially own the exclusive rights to the Bundesliga for 5 seasons, from 2023 to 2028. At the same time, we are also the first unit to carry the German Cup copyright for 3 seasons. prize about Vietnam”.
Also in this cooperation program, the category of youth training received special attention. The outstanding young players of Vietnam will have many opportunities to practice in Germany, thereby contributing to improving the quality of the Vietnamese team and Vietnamese football. Male and female players will be given the opportunity to play for professional teams in Germany.
The project “Bundesliga Dream Team” will bring more coaches from Europe’s most developed football background to Vietnam to directly search for young talents, and bring them to Germany to practice. The teams in the V.League and the First Division, the national teams will tour in Germany instead of only European teams coming to Vietnam.
Nguyen Trung Kien – General Director of Next Media – said: “Not only cooperating on broadcasting rights, we have been very successful when cooperating in football development, shown in friendly matches of the national team. Vietnam and the Borussia Dortmund club, or the tour of the Vietnam U17 team with German youth teams.
This time, the level of cooperation between the parties will be pushed to a new level. We not only combine in terms of football, but also connect businesses, bringing the two countries Vietnam – Germany closer together.”
Mr. Peer Naubert – Marketing Director of Bundesliga International said that the extension of the contract between the parties is a great result of the cooperation commitment between the two sides. This is not only meaningful in the field of broadcasting rights, but also accompanies promoting the development of football throughout Vietnam.
“Bundesliga viewership has increased by almost 500% in 3 years, and the Youth Incubator project in 2022 has reached more than 15 million people. All results show continued success and we are excited to wait. Looking forward to the next steps in this partnership,” said Mr. Naubert excitedly.
