Sabeco announced as a partner of Vietnam national teams

Under the cooperation agreement, Bia Saigon will be the exclusive sponsor in the beer industry of Vietnam’s national football teams, in domestic and international competitions.

Speaking at the ceremony, Mr. Le Van Thanh – VFF Vice President said that the support of sponsors and partners is the big motivation for the teams. “VFF hopes that with the accompany of Beer Saigon, media units, and fan, Vietnam national teams will complete the missions”.

For SABECO, sports sponsorships have always been a key part of SABECO’s 4C sustainable development strategy under its Country pillar. Specifically, SABECO’s support of, and association with, sports reflect its corporate values to honor the spirit of solidarity and determination, and unrelenting focus to succeed and bring pride to Vietnam.

By sponsoring the Vietnamese national football team, which has been a symbol of Vietnam’s rise on the global stage for many, SABECO continues to contribute and promote the country’s development as we have done throughout our 146 years of history” adds Neo. “Further, it also allows us to enhance our position as a leading Vietnamese brand not only locally but also internationally”. Mr. Bennett Neo said.

Mr. Bui Huy Nam – General Director of VTVCab shared: “VTVcab is proud to be the only Cable TV that produces and broadcasts all worldwide and national most-watched sports leagues, as well as all matches involving Vietnamese national teams… Aside from content distribution across a multitude of platforms, VTVcab confirms its significant interest in football, paving the way for VFF to become a long-term strategic partner. It is an honor to walk with SABECO as a “Supporting Partner” in order to maximize the media’s effect in support of the Vietnamese national football team’s achievement.”